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michal yogev
Nov 21, 20233 min read
Survival of the Fittest: Is Your Marketing Adaptive?
In today's fast-paced digital world, the art of marketing is no longer a static science. The traditional methods that once brought...
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michal yogev
Nov 15, 20231 min read
Is Your Marketing Prepared for the Holiday Season?
As we approach Hanukkah, Christmas, and New Year, it's the perfect moment to start gearing up for the holiday season. November marks the...
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michal yogev
Oct 4, 20233 min read
The Las Vegas Sphere: Setting a New Standard in Immersive Marketing
Last Friday, Sept. 29, 2023 U2 was the first performer in the Las Vegas Sphere with their U2:UV Achtung Baby Live at Sphere. The Sphere...
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michal yogev
Oct 2, 20232 min read
The Power of Slowing Down: Finding Marketing Success in Taking a Breath
In today's fast-paced world, marketers and business owners find themselves in an endless race to stay ahead of the competition, implement...
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michal yogev
Sep 20, 20233 min read
Marketing: When Good Enough is Truly Good Enough to Venture into the Market.
In recent years, the concept of agility has become deeply ingrained in our business ethos. We have embraced it as a branding value, a...
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michal yogev
Sep 4, 20232 min read
Q4 Marketing Success Secrets: Boosting B2B Marketing Strategy to the Max!
Q4 is often the busiest quarter for many businesses, not limited to just retail and e-commerce industries. It represents the last...
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michal yogev
Aug 23, 20233 min read
From a Fractional Marketing Manager's Journal: The Power of an Organized Onboarding Process
As a Fractional Marketing Manager, I once found myself in a challenging situation when providing services to one of my client's...
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michal yogev
Aug 21, 20233 min read
Wolt: A Niche Marketing Strategy Success Story
In the fast-paced world of food delivery services, Wolt has emerged as a standout marketing strategy success story. Founded in 2014 by...
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michal yogev
Aug 16, 20232 min read
The Power of Small Businesses, Startups & The Power of a Fractional CMO.
Small businesses play a crucial role in the global economy, contributing significantly to job creation and GDP. The World Bank highlights...
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michal yogev
Aug 14, 20232 min read
From AI to a New Generation of Empathy-Driven Marketers, a paradigm shift in Marketing Empathy.
In my previous article, I emphasized the blessing in disguise that AI presents for marketers, showcasing how it acts as an empathy...
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michal yogev
Aug 9, 20232 min read
BOOM to Brand Authenticity and Self-Expression. Brand awareness marketing strategy.
In a world characterized by constant noise, fleeting trends, and a sense of homogeneity, individuals yearn to carve out their unique...
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michal yogev
Aug 7, 20233 min read
Is AI a Blessing in Disguise for Marketing Professionals' Soft Skills and Empathy?
AI will necessitate us to be more in tune with our human capabilities than ever before.
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michal yogev
Jul 31, 20233 min read
Summer as a 60-Day Growth Strategy and Creativity Opportunity, Starts Now.
Utilizing the summer slowdown to generate connections and growth
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michal yogev
Jul 24, 20233 min read
Are You Setting Business Strategy and Goals or Setting for Success?
There is a subtle yet crucial distinction between merely setting goals and setting oneself up for success. Businesses have come to a point w
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michal yogev
Jul 12, 20233 min read
Beyond the Buzz: Why Technology Marketing Alone Won’t Set You Apart
I haven’t met a technology-based company that isn’t head over heels in love with its technology. And I get it. I truly do. Investing...
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michal yogev
Jul 10, 20232 min read
Have You Adapted the 4Ps of Marketing to the Digital Age?
The digital age has ushered in a new landscape for B2B marketing. Customers are now more connected than ever before, and they have access...
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michal yogev
Jul 5, 20233 min read
Embracing the Summer Slowdown: B2B Marketing Strategies for Summer Connection and Growth
Ah, the summer months—a unique time for B2B marketers and for B2B marketing strategies. It's like entering a different realm with its own...
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michal yogev
Jul 3, 20232 min read
Coca-Coola & Six Flags Great Adventure in 4th of July, Never Too Big for Brand Awareness and New Exp
So how does a major brand such as Coca-Cola assure yet another memorable experience for audiences on this special day?
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michal yogev
Jun 26, 20233 min read
How I Lost a Brilliant Marketing Idea and What I've Learned from It.
Losing a brilliant marketing idea due to a lack of internal support was a humbling experience that reshaped my perspective.
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michal yogev
Jun 19, 20233 min read
The Hidden Marketing Strategy Treasures in Times of Crisis
By embracing a mindset of marketing innovation, creativity, agility, and anticipating changing needs, we not only navigate through turbulen
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