As data-driven marketers, we have become fixated on structured phases, metrics, and funnels, aiming to streamline the process and drive conv

As someone who has worked in various marketing positions in startups and high-tech companies for over 25 years, and currently serving as...

It's time we shift from a Chief Marketing Officer (CMO) whether a fractional CMO or not, state of mind and introduce the title of Chief...

A marketing expert's role in shaping product development in the early stages of startup companies is even more impactful when the powers...

Since there is no longer a long run, a regular marketing checkup is a must. Marketing check-up is a must every quarter.

It's a Mad Mad World 2023 is expected to be a challenging one for almost every market. Whether it's the consumer market or B2B market and...

Even when I hire marketing professionals, I like to stay on top of things. Why? Because the market is saturated with freelancers all...

Measuring or quantifying the success of a marketing strategy initiative has always been a challenge. Each organization has its own method...

COVID-19 required that we align our marketing with the new circumstances. As a result, digital marketing was boosted, door-to-door...

By now we've all heard about how certain markets have peaked during COVID-19 whether it's online shopping, delivery services, and online...

The news of ChatGPT spread like a wildfire quickly crashing the company's servers only to boost the talk and speculations about it even...

How many of us keep posting marketing content in social media groups, especially niche groups or professional groups, that we know lack...

In my article " A Digital Engaging Economy, The New Stock Exchange", I talk about how digital engagement has become a value that we...

The digital era is not only here to stay, but it seems to accelerate in terms of how much of our lives depend on it. Whether social...

In the post-COVID era, we all hear about customer-centricity and how retailers and service providers are bending backward to meet...

When it comes to creating an engaging content plan, always keep your customer in mind. Often businesses are so consumed with their own...